Should you use VoIP or a Business Phone System to Track SEO Efforts?

One of the reasons our team got into SEO and online lead generation a decade ago, is due to the fact that every marketing strategy is trackable. Back in the day, businesses bought print advertisements and hoped they would work. Today, just about every click on your site can be tracked via programs like Google Analytics, Google My Business insights, SEMrush, Serpbook and other popular SEO tracking tools.

A great method of tracking leads is through call tracking. Call tracking for SEO basically involves tracking your website’s activity and lead sources by a unique phone number. A simple way to do this, is to assign unique phone numbers to each digital marketing strategy. For example, let’s say you are testing different landing page conversions coming from a Google Adwords campaign. You would want to have unique phone numbers for each separate campaign. Why? Well, then you are able to track exactly which landing page is providing the highest click through and conversion rate. To simplify this concept, the campaigns might look something like this:

  • Landing Page A: (333) 222-1111
  • Landing Page B: (333) 222-1112
  • Landing Page C: (333) 222-1113
  • Landing Page D: (333) 222-1114

By doing this, and tracking how most of your leads are coming in, you can modify your strategy to increase leads. If this is a Google Adwords campaign, and Landing Page C is getting the most lead generation calls, then you know to increase your budget on that specific campaign.

How to Add Call Tracking For SEO

Many SEO experts use a program called Call Rail, which is great. However, if your business has even a small team, you might want to look into VoIP, SIP and phone system services. This way, you can utilize not only call tracking for SEO purposes, but can also add important phone and communication features to your internal and external phone and communications systems.

Our team prefers a company called Sunrise Solutions that offers VoIP, SIP, online conferencing, etc. This way we not only have our own internal phone system, but can add unique phone numbers for clients and their specific campaigns, be they PPC or SEO campaigns. Sunrise Solutions provides a free business phone systems guide to help business owners and decision makers learn about various phone systems and their features. These days, phone systems are incredibly affordable and are usually cheaper than going through your cell carrier like Sprint, Verizon, etc.

What phone system do you use for SEO tracking?


Has Your GMB Profile Been Suspended or Is Stuck in Pending Mode?

As a result of the recent Wall Street Journal Article, exposing thousands of fake GMB (Google My Business) listings, Google made a huge sweep that resulted in removing many fake businesses. Unfortunately, it also suspended legitimate GMB listings, especially in the home services sectors like plumbing, flood restoration and locksmiths. GMB is a source of valuable leads, so if it has been suspended or set to “pending” status, businesses can be losing hundreds of thousands of dollars in online leads. There is a way to reinstate your Google My Business listing through the appeals process.

  1. Log into your Google My Business Profile
  2. Copy the url of your GMB profile (see screenshot below)

Reinstate your Google My Business Listing










3. Go to the Google My Business Page on FB:

4. Send a message requesting help from GMB. Paste the link from your GMB profile so the Google My Business support team can access your listing.

5. Go to the appeal request page and follow the prompts: You can access that page here:

6. Good luck!


Want to learn SEO? It’s easier than you think. 

This short course will teach small business owners and marketers the basics of SEO (Search Engine Optimization). The goal of the course is to familiarize attendees with the tools and resources that create a strong foundation for their websites, in order to increase traffic and qualified leads. Many “SEO courses” turn into selling opportunities for presenters. However, this course is designed to make small business owners and their teams feel confident about understanding SEO, its impact on their bottom line and implement basic, do-it-your-self steps that improve website traffic.

This 2 hour course will cover:

  • Types of SEO (on and off page)
  • Setting up Meta Data correctly
  • How to write an optimized page or blog
  • Google Webmaster Tools

* Please bring your laptop or a notebook to this course!
**Ticket price includes donuts and coffee, along with a free website/SEO audit of one website.

IMPORTANT: This event takes place in the conference room (which is inside of Dunkin Donuts on Riva Road). There is a building next door with the same address. Park in the DD’s parking lot and enter through main doors. Conference room is on the right-hand side.

To register for this FREE Event to learn the basics of SEO, please visit the Eventbrite page here.